In recent years, Europe’s luxury houses have concluded that streetwear cannot be ignored if they’re to win over millennials and Gen-Z. Last May, Louis Vuitton hired Virgil Abloh, the designer behind the Off-White streetwear label, to lead men’s design. That same month, Supreme had its high-fashion moment at a $1 million auction in Paris.
from Hindustan Times - lifestyle https://www.hindustantimes.com/fashion-and-trends/ralph-lauren-s-plan-to-lure-younger-shoppers-hype/story-jljQE9lWYraNan3DjIRgyM.html>
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